Formal:  is defined as an area or object within the artwork that draws attention and becomes a focal point. Subordination is defined as minimizing or toning down other compositional elements in order to bring attention to the focal point.

Informal: A part of the composition where it draws attention

Visual Hierarchy

Formal: The order in which the elements within a composition are viewed by the eye. We can called it the order of importance, where the eye looks first, second, or third.

Informal: The first thing the viewer sees in the composition.


Formal: Contrast is a principle of art. When defining it, art experts refer to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece so as to create visual interest, excitement, and drama.


Informal: the balance of black and white


Visual Weights

Formal: Every element on a web page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is attracted. These forces also appear to act on other elements, imparting a visual direction to their potential movement and suggesting where you should look next.  https://www.smashingmagazine.com/2014/12/design-principles-visual-weight-direction/

Informal: Having Hierarchy on an element

Project One: Tessellation and Visual Weight




Formal:┬áRepetition refers to one object or shape repeated; pattern is a combination of elements or shapes repeated in a recurring and regular arrangement; rhythm–is a combination of elements repeated, but with variations.

Informal: It’s used in Pattern


Formal: Texture, another element of art, is used to describe either the way a three-dimensional work actually feels when touched, or the visual “feel” of a two-dimensional work.

Informal: Texture is not only seeing the art but also able to feel it as well, it brings a stronger connection from the art to the viewer


Formal: Pattern is an underlying structure that organizes surfaces or structures in a consistent, regular manner.

Informal: Elements that make a composition by repeating their shapes.


Formal: the definition of balance refers to the ways in which the elements (lines, shapes, colors, textures, etc.) of a piece are arranged.

Informal: A way to keep the elements in a equal place