Posts, Posts, Posts!
This week I assisted in more designed social media post. I created a post for Facebook and Instagram talking about two animals my organization has; a popular horse and goat. It was a lighthearted post, talking about how protective the horse became over the goat getting a vet procedure done. I also created an animated post for their social media stories, hinting at some big news we will reveal very soon.
They were invited to be host for the training of a new local Special Olympics team, so we are working on getting the word out while also guiding people to the newsletter and push for donations. I want to help them build a stronger brand story and identity online so people will understand right away what they do and why. Since managing their social media, I’ve helped them hit 80 followers on Instagram.
Next Steps
During our meeting, we spoke about their next plans, what we could do to improve their website and the amount of newsletter sign ups. I advised we make finding the newsletter sign up link more visible and accessible to those who view the website. Every week, I also update the data charts I created and shared with my supervisors, which keep track of our social media data.
