Author: Zhuolu (Page 2 of 5)

“Lipton” is the world’s largest tea brand. Lipton’s aim is light, vitality and natural beauty. Thomas Lipton is the founder of this brand. In 1890, he officially launched Lipton black tea in the UK, and used “Direct from tea garden to the tea pot” as the advertisement.

(1890-1972）

The main colors of the first symbol of Lipton are red and yellow. They represented yellow silhouettes of sailboats, which seems like tea clippers, it means that tea was brought from Ceylon to England. It also posted the founder of the product in yellow background. The font used on this logo is sans serif, it also uses centered and flush left to make the words clear and readable. The red color is the symbol of  vitality, and yellow color is the symbol of the sun.

(1972-2002)

In 1972, Unilever acquired Lipton and after that, the logo was designed by the Unilever company and they designed a new logo. The shape of the new logo was more simple, it seemed like a sailboat. The primary color of the new logo is red, and white was instead of yellow.  It’s continuing the aim of Lipton – brightness, vitality and the beautiful pleasure of nature. “Lipton” was centered on the new logo and the red blackboard makes us focus on the white words with shadow.  And it had an outline for the whole logo.

(2002-2014)

From 2002 to 2014, Unilever company designed some different new logos. For the first one, it canceled the outline of the original one, and it changed the font from sans serif  to serif, and started to bring yellow into the logo. For the second one,  they made a white stroke instead of the outline of the first one, the red was lighter and yellow was darker. The shadow for “Lipton” was lighter. It tried to focus the yellow color. It also had light yellow decoration for the logo bottom. For the third one, it used a yellow circle to represent the sun. It reflected Lipton’s aim – beauty of nature. The third one moved the whole second one to the bottom left. It made sense in warmth, and active.

(2014-present)

In 2014, Unilever company designed a new logo, it is similar to the third one in the period of 2002-2014. It centered the words then making it more protruding, and the value of red and yellow was higher. It has some 3D mood, and it can mix with the pack better. The yellow circle symbolizes the “sun”, which is related with its aim -light, vitality and natural beauty.

Reference:

Introductions about logos: https://1000logos.net/lipton-logo/

Images of logo from: https://logos.fandom.com/wiki/Lipton

Introductions about Lipton: https://en.wikipedia.org/wiki/Lipton

Consultation of present logos: https://www.lipton.com/us/en/home.html

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