Outlook

While there are a lot of applications that connect you socially, there are applications designed to promote productivity that have become so essential in 2021. We were all affected by the Covid-19 pandemic as jobs and school went remote. Between working full time from home and attending school virtually in the evening, apps like Microsoft 365 and Microsoft Teams allow me to schedule my day to promote maximum productivity.

Every company utilize email as a way to communicate company updates and strategy. Microsoft Outlook is the platform that my company uses to communicate internally and externally via email. The app has a very clean interface with a great clear font. The app is also user friendly. On the bottom left side is an envelope icon, which directs you to your emails. On the bottom right where you acccess your calender. You can view your calendar a day at a time or three days at a time to view all of the meetings and appointments I have for the day. I like to also add my lunch time in the day to ensure that I get a moment to eat and stretch my legs. You can add a 15 minute reminder to each event to remind you of upcoming meetings. I love Microsoft Outlook calendar enough to also add my personal appointments to keep me on track for those also.

Microsoft TEAMS is the sister application that works with Microsoft Outlook. Teams is mainly used for video conferences. My company will schedule virtual meetings through outlook with a teams link. Once I accept the virtual meeting request, the meeting will generate a link to join the video conference, and it will be added to my calendar. I love the two systems working in conjunction because internal employees can pull up my calendar and see what availability is open before they send me an invite for a meeting. Their ability to see my calendar allows the process of scheduling a meeting more seamlessly. The second function that I love about Microsoft Teams is the quick chat ability. All internal employees have access to chat. This is great for when I have a quick question to ask a peer. I can get a response within a few minutes.

With Microsoft 365 and Teams, I am able to stay connected and manage all the commitments that I have in one place. Working from home has increased my productivity immensely and I attribute that to staying organized and staying connected.

SaltWire Effective Ad Webinar

Kimber Grenier, Senior Graphic Designer; Heather Laura Clarke, Contents Solutions Editor; and Angie Reid, Manager at Audience Marketing (B2B), discussed effective ad designs for print and digital mediums.

Angie began by describing what the session was going to cover which included, Basic Design 101, Copywriting Tips, Technical Tips and Useful Tools.

Basic Design 101: 

Kimber kicked off the portion by describing what makes an ad effective and successful. The first part was discussing “white space”. White space is the area between design and elements. White space can be any texture, color and pattern. It can be used to hold attention to the ad. It can hold up to 20% additional reader attention. Also can be used to create a nice esthetic. Next, an ad should have a focal point. A focal point can be a photograph, icons or color. It is directly designed to direct the eye to specific parts of your layout. The focal point determines how the eye is lead through your design. It’s important because it tells the eye where to look first, next and then “call to action”. Next, ads should be clean vs cluttered. Cluttered ads can signal mistrust in a brand and/or a message. Lastly, effective branding means that the ads can translate through all the media channels. They need to be all consistent. Consumers will begin to identify your brand. Select images that you can scale.

The last topic that Kimber discussed was ways to get started on an ad campaign:

  1. Create a mood board to establish a theme.
  2. Be selective in a color scheme and font.
  3. Use clean and robust imagery. 

Copywriting Tips:

Heather began her presentation by stating that copywriting has four essential components. There are headlines, sub-headlines, body copy and calls to action. Headlines are often attributed to news articles, but Heather mentions that headlines are necessary for making the copy compelling. Headlines need to be compelling to attract the consumer. She provided an example. Not good: “We offer mortgages” vs “Do you need a mortgage?”. Subheadings don’t actually appear on small ads but can appear on a full-page ad. Next, she highlighted that copy needs to have calls to action. Calls to action need to have an element that makes the reader want to continue. It should also contain very clear and directive verbiage such as; buy, call, visit, order, ask, learn, join, book, reserve. It should be the last thing the consumer reads to create a follow-up action. Heather finished with generic copywriting tips:

  1. Be specific.
  2. Be concise and have a clear call to action. 
  3. Heather also suggested sticking to the 9th-grade reading level. There is a tool to screen will screen reading level grades for you.
  4. Use professional fonts. 

The seminar concluded with a few useful tools and programs that would help anyone get started in advertising, such as Canva and Adobe Illustrator. Overall the seminar was helpful in getting started with creating ads. It was beneficial to learn more about copy and how to grab the attention of a consumer. 

RAM Built to Serve?

Dodge Ram for the 50th anniversary of Martin Luther King Jr’s death airs a commercial during the Super Bowl featuring the sermon delivered by Dr. King known as The Drum Major Instinct. I found the commercial to be tone death and ineffective.

There’s a lot of emotion and racial tension in this country that made this move extremely risky. The sermon which I attached below touches on the danger of overspending on items like cars. Not enough research was conducted by Dodge before releasing the ad. It was like if they’re not aware of what is occurring in the real world. NFL already had tarnished their relationship with the minority community by reprimanding players who express their political stance on what is occurring with society. Using MLK speech to advertise their trucks did not align with what MLK preached. It is tone deaf and appears an attempt to exploit black culture.

Work < Family

Reading Ms. Neitfield experience of working at Google is horrible. It also reminds me of the cruel truth of the rat race in modern society. We’re conditioned to excel in school to land a great job upon completion. Fortune 500 companies become the ideal workplaces due to the security and promise they have for your career. Tech companies pitch themselves to be the ideal workplace making employees feel extremely comfortable, offering endless amenities, which, in my opinion, is never to make you stop working. It becomes really easy to detach yourself from the outside world as Ms. Neitfield stated she would go to the google gym, google doctor, the extracurricular activities she would attend would be with coworkers. This environment which on a micro level seems like fun, on a macro level, is toxic. Which I believe is what leads to Google’s poor handling of the harassment issue Ms. Neitfiel brought to H.R.’s attention. Corporations ultimately care about keeping shareholders happy. Harassment reported gets interpreted as you are not falling in line and are not connecting with the culture that is being perpetuated. I believe harassment in the workplace is extremely common in however they do not get reported due to fear of being retaliated against. enduring abuse at a workplace is not acceptable on any level. However, nobody wants to be labeled a black sheep or get passed up for a promotion. I strongly believe in following your passion and staying true to yourself. Corporations have no remorse and are able to replace employees that they feel do not bring value very quickly.

Emi’s upbringing contributed to her drive and enabled her to endure the harassment for as long as it went. Growing up without a family makes you want to be part of a family which is the environment Google was offering. I hope google as a corporation handles H.R. issues responsibly. Google’s mottos is “Do the right thing” therefore, they should abide to their corporate code.

Hustle

NYPIRG has shown me how active student activists are on college campuses. Currently, students are opposing a bill that would be harmful to the environment if passed. Recently I performed outreach via text message. I learned how to use the application called Hustle. Hustle makes it easier to reach the masses by engaging your audience via text. This platform is favorable for advocacy, fundraising, public engagement, and recruiting. The way the application works, you first define your goal. Set a measurable goal for every campaign to track the impact of your messages, whether you’re driving event attendance, fundraising, or re-engaging contacts. Then you create fully customizable scripts to make it easy for your team to talk to customers or constituents. Once the hand is completed, the application can text over 1000 people per minute. Recipients view the text coming from a local number. It’s like talking to someone one-on-one. Your team gets real-time responses. You can respond to questions, provide more information, and keep the conversation going. You create a connection with the audience without invading space, and you track your results.

AIGA Webinar

As part of the AIGA Webinar series, I watched “Make It Remote: Virtual Meetings Don’t Have to Suck.” One of the significant areas that was affected due to covid was the workplace and the ways that people gathered to get information. With everything going remote, I was interested in ways to make virtual meetings more exciting and engaging. 

Matthew Manos, the founder of “verynice,” presented his super engaging seminar on making the best out of our new virtual worlds. In the first few slides, he discussed the differences between what meetings should be emails, which should be a virtual meeting, and which should be a workshop. 

The main points of difference are that emails should be used to cascade information, provide feedback, and assign work. Meetings should be utilized for making group decisions. Lastly, workshops should be used for brainstorming. I understood Matthews’s logic in creating these categories on ways to present information. Misutilization of time when something could have been emailed can disrupt workflow. 

Matthew then went into detail on how to make virtual meetings more impactful. He began by suggesting that the moderator have a clear and concise agenda. The next thing he suggested was adding appropriate break times and email breaks. I agree that email breaks are necessary because those are potential distractions. Taking a break can ensure that people remain engaged. Matthew also suggested doing technical things like having an engaging background and ensuring a good wifi connection. Most importantly, he stressed the importance of allotting time for buffering before the actual session begins. Connectivity issues can play a massive role in the execution of the meeting. 

The last subject that he covered was how to host effective workshops. One of the key suggestions that I remembered when he covered workshops was the simple method of sending workshop packages to participants before the meeting begins to keep them engaged. Often time these packages can include a notebook and branded pen. The smallest gestures can really keep people virtually engaged. 

Matthews’s presentation was concise and impactful. He opened up the seminar to a lot of Q&A, where he continued to answer questions while giving out so many more helpful tips. The biggest lesson I learned was to be yourself on camera, keep people engaged and remember that there is “no back row seat” everyone is equally positioned in virtual meetings, so you should just go for it. 

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Week 5

As an intern for NYPIRG, I’ve been attending environmental protection meetings. This week we made phone calls to our assembly members to vote against upcoming bills deemed detrimental to our environment.

The Senator for District 30 which encompasses Harlem, where I live, is Brian Benjamin. Mr. Benjamin is considered a political progressive who has focused on criminal reform.

As taxpayers, we have a voice and should speak on items we are against. Our voices united have the power to make a change.

 Protesters holding banners during the construction blockade. Residents from Brownsville Brooklyn disrupted National...

Week 4

Last week I had the opportunity to interview for an internship position for one of my favorite Magazines, SLAM. Although the interview was conducted via phone, it was very engaging and gave me insight into the industry. The interviewer was really personable, and I felt more like the meeting was a conversation less than an interview. The interviewer and I connected over our love for the NBA and even discussed some of our favorite players. Ultimately, I didn’t receive the position as Intern for SlAM magazine, but I learned a lot from the experience and look forward to continuing to interview.

In addition to that, I was able to attend a zoom meeting for the NYPIRG. During that meeting, we discussed the great dangers of fracking and how we can impact the outcome of an upcoming project. I collaborated with my peers to draft emails and phone scripts to contact federal agencies. I not only learned about the real dangers that fracking has on the environment, but I was able to learn from my peers how to express my opinion professionally.

Lastly, I attended a meeting to bring awareness to students discriminated against based on their disabilities. There were state assemblymen that were present on the call to also add their emphasis on the needed attention.

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Week 3

Week 1 & 2 I continuously applied to different internships while revamping my resume to reflect the industry I am trying to enter. My resume looked very much like a standard business resume but I soon learned as designers, our resumes can reflect our style and share information about ourselves. The updated resume looks cleaner and gives the person reviewing my resume a better sense of where I stand from a designer’s point of view.

I was recently accepted into NYPIRG Spring Internship Program. I look forward to learning and working with this agency as they advocate for several ongoing issues in the city such as High Tuition and Homelessness. I will be receiving training this week on working with the team and learn about the expectations set for myself.

Today I also attended a Zoom Call held by the Ad Club of NY. The topic “The Verticals: Travel Unpacking the Benefits of Multicultural Marketing in Post-COVID Recovery”. President of The Black Travel Alliance notes “70% of multicultural travelers are more likely to spend money with brands in which they see themselves reflected”. The travel industry lacks diversity and Danny Guerrero, VP, NA Strategy,MMGY provided data showing the importance of bringing attention to Black and Latinos travelers. Laura Fernandez, Head of Industry, Travel + Tourism for Pandora was the moderator for the panel. I learned Pandora has the largest African American and Latino audience at 36 million subscribers. Listening to the panel demonstrate their passion for diversity and inclusion in marketing and the workplace. Minorities continue to be underserved so it is inspiring to learn there are corporations that are making changes to become more diverse.