Last week from Tuesday October 18, to Friday , October 20, I attended the Adobe Max creativity Conference. It was virtual and in person , it was a few days of events in which designers and industry professionals shared tips on Adobe Products and spoke on their experience of creativity. It was amazing to learn tips from professionals within the industry and to find new ways of looking at design. What I enjoyed the most was the keynote that began the conference, it was motivational and very insightful. It was done by the Chairman and Chief Executive Officer of Adobe: Shantanu Narayen who introduced Adobe and spoke on its past, Adobe’s 40 year anniversary , his own journey with Adobe, and how its changed over the years. It was then continued by the president of the Digital Media Business: David Wadhwani who spoke on the advantages of Adobe and how it can help you develop your ideas and creativity into something more. It was finally continued by Scott Belsky , Chief Product Officer and Executive Vice President of Adobe who spoke of the future of Adobe , but also the new product Adobe Express which will revolutionize the industry.
I also loved the inspirational keynote by Steve Aoki the Grammy-nominated Artist, DJ, Producer. I am a huge fan and it was great to hear what motivates and inspired him. He also spoke on what happens when he can’t come up with a new idea. He says to just reset and go back to everything you learned and to approach it in a new way. He spoke on his new album Hiro Quest which he is merging with TCG. TCG is the Trading Card Game industry which , interestingly enough is apart of Pokemon cards. You can watch most of the keynotes as well as some of the parts of the conference online : https://www.adobe.com/max.html
