Over the last four weeks, I’ve been attending a network event which was a design competition. This design competition was hosted by Omicron health group, who are a healthcare marketing and communications network in New York City. For the event I was working in a group with 4 others students from City Tech and was advised by Professor Josh Kapusinski, who is an Assistant Professor at City Tech , and teaches motion design at the college. The third week we prepped for the presentation that would be presented the 4th week. Over this whole process, I learned more about group work, and how work is managed within an agency. Due to the fact that our schedule prevented up from meeting in person, we created a group chat, as well as creating a workplace in Miro Board to communicate and share ideas. Miro Board is a visual platform in which a team can write down ideas, create post its and share ideas. It basically like a digital whiteboard . On the Miro Board first we identified our audience, who were young adults ages 18-25. After, we started to brainstorm reasons why our target audience might not take the booster. The reason we came up with was that, there was no longer an urgency to get the booster despite the rising risk. Lastly was came up with a concept of how to reach our audience. Which was to focus on their desire for being in control of their life; we decided to reach through an app, a filter on Tiktok, and ads on both Tiktok and Instagram.
