Over the last four weeks, I’ve been attending a network event which was a design competition. This design competition was hosted by Omicron health group, who are a healthcare marketing and communications network in New York City. For the event I was working in a group with 4 others students from City Tech and was advised by Professor Josh Kapusinski, who is an Assistant Professor at City Tech , and teaches motion design at the college. The second week we learned about target audience and how defining your target audience helps reach them effectively. At the end of the slideshow, One of the employees of the company introduced the project and the challenge we were answering. We were to find a way to convince young adults to get the booster as the holidays approach. Not only that but they paired us with two advisors to help us along the way. Our two advisors were Corrine and Matthew from DDB , which is one of the advertising companies under Omicron Health Group. They helped guide out though process and helped motivate us to push forward.
