With a new task to complete on their hands, the marketing crew gets to work behind the scenes on how to promote their new product. Different planners coming to the centre table with different ideas as the Manager and his Assistant sit at the head of the table. In presence of their employers they both exclaim “ how are we suppose to present this cologne to MEN!” Constantly looking to the head of the table to see if they are going about it the right way. All eyes on the cologne in the centre of the table, staring at it with there blank faces. The boss is tired of the silence so he grabs the cologne viciously and made several sprays in the air. The air-filled with this sharped freshness gladly invites it’s way into the nostrils of those present. His Assistant then says John this scent suits you well and draws closer to him as she lays her hands upon his which he holds the cologne with. Sarah being one of the planners says “Hey I’ve got an idea”. Yelling “ You two freeze in that position” she then snap a photo of them from the forearm to the fingertips. There we have it, this is exactly how we will promote it. She explains that how the hands are present in the picture shows signs of how this product is meant for men and draws the ladies. They now go to professional photographers to get the photo to the look of their liking. No extra brainstorming they have the ad they think will work, now it’s time to publish it. The manager was fascinated and ecstatic of what the sharp thinker planner came up with. This is a rough idea of what happened behind the scenes to get the ad that is present in the latest magazines and surface the worldwide web.
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