Packaging Design

Internship Journal #8:
Taking on projects you hate

I was assigned the task of making a draft label for a new product line called, Tooth from the Tiger’s Mouth. It is yet again, another herbal ointment/supplement product. The formulator gave clips and thumbnails of tigers he wanted incorporated in the label. At the same time, he wanted a paragraph description of the product in the front and back. It is a bit frustrating to work with since the images and style has traditional Asian qualities. As a young designer, of course we strive to create modern designs. The amount of content provided is also a challenge. I came up with a draft and they did were not crazy about it. So I created another. I realized interning from interning here, you will not always like the task you are assigned to do, but it is important to compromise while giving your best efforts.