Course Description/Overview: This course is an introduction to the integrated marketing world
of direct and internet marketing: The increasing global penetration of internet and direct
marketing; How to include the Internet and direct marketing as a focal point of IMC; Using a
marketing strategy standard of customer acquisition, lead conversion, customer retention,
growing customer value, and metrics of customer value; Optimization of natural search and payper-click (PPC), email marketing, display advertising for branding and direct response, social
networks.
Showed how to make lipgloss and described the benefits of the ingredients.
