COURSE DESCRIPTION:
Key issues affecting international retailing with consideration of the global consumer’s welfare. Provides
the student with a comprehensive view of retailing and an application of marketing concepts in a
practical retail managerial environment.
Retailing is changing, and the successful business will know how to identify, adapt, and plan with the
changes, without moving away from its core competencies.
This was a group project that one was apart. The group curated a regional proposal about China to launch our product. We examined the the history of China, its geographical, economic and political factors that may affect the success of our launch.
