Welcome to my E-portfolio !
Tyshae is a young African American woman who is graduating from the New York City College of Technology, CUNY majoring in Business and Technology of Fashion. One is determined and will stop at nothing to accomplish one’s goal. Additionally, one has a creative mind, is a natural team leader, great at communication, developing deep connections, and aspires to run their own business one day. The brand has a high standard of excellence and desire to grow. One constantly fantasizes about achieving both personal and professional goals in order to care for oneself, one’s family and those one has a close relationship with. The brand promotes being amazing and following one’s passions. Tyshae believes everyone should face their obstacles and worries.
One chose the color blue for the logo because it is one’s favorite color and gives one a nice, peaceful feeling. According to Bell, in color psychology, blue is related to serenity, cool, calm and comfortable (Bell, 2022). Additionally, one chose blue since it is closely associated with marketing, which is one desired career. In addition, one went with pink because it is associated with sweetness and beauty (Bell, 2022). Also, the color pink made one’s logo appear fun so that it will it be appealing and catch that the attention of individuals. Colors may be a significant tool for marketing/ advertising for influencing attitudes and behaviors (Bell, 2022). One chose the bold font Anton, because it emphasizes the brand and represents how strong one is including in one’s strength of creative thinking and communication. One decided to utilize the women sketch because one identifies as a strong, beautiful woman with a desire to grow. The sketch also represents one desire to own a beauty business one day.
Bell, J. A. (2022). Silent Selling: Best practices and Effective strategies in Visual Merchandising. United States: Fairchild Books.
