Tehila Kahen’s ePortfolio

When doing any projects for the organization it’s important to use their brand colors on anything I am doing. Making sure to use brand colors because it will help people to recognize and associate the organization brand easily.   By using the brand colors it will make the customers more aware and able to recognize the colors and associate with the brand. It will make the posters or anything that I am using more effective, appealing, you will be able to differentiate from other things, and it will make it more memorable. It shows a sense of professionalism because it shows that  I care about the brand and make people associate the colors with the brand.  The color of the brand brings attention, impactful, and awareness to the brand.

2a. The most important thing for a designer is to be honest, not to mislead, deceive, and to ensure to avoid false advertising. It’s essential to be ethical as a graphic designer and to ensure that you’re promoting a trustworthy product or service and as designer it is our responsibility to ensure that is not misleading or false advertising. Following ethical guidelines is crucial because you’re putting your client first and putting their needs first by being honest and not misleading. When you’re designing you should be aware and cautious when making  design  decisions or any  decisions they can affect the client or even yourself so it’s necessary to always be extra cautious.  Research has shown that empathy makes people better managers , workers, family members and friends. We have to imagine what someone else is going through and be more empathetic to them. When using images it’s crucial and ethical to credit the original owner. You should be aware and cautious when using someone else’s images. When I am using an image I am aware that I should credit the owner and also for the internship I am aware to credit the image when using.

2b. The Fairey Copyright case was about  use of a copyright photograph in which Fairey made a “Hope” poster for the purpose  and the aim was to promote Barack Obama’s candidacy in 2008.  Fairey searched for photographs  as reference and did modifications to  Barack Obama’s photograph which was a problem of copyrights which was taken by photographer Mannie Garcia. The problem was he didn’t credit the original owner and consent to use the photograph. He didn’t ask permission if he could use the photo and during the case he didn’t tell the truth about the photograph he used as reference. It’s about getting consent when using an image and crediting it which gives recognition and respect to the original owner.

1a. When using  images it’s important to credit the images and let people know whose image it is. Letting people know when using other people’s image you should credit it. You should always be aware to credit the owner when using an image and indicating that it’s not your image.  By indicating that’s not your image and crediting the original owner.  When using images I am aware that I should credit the original owner and let other people know that they are also required to give credit when using images. Copyright  is important because it prevents other individuals from using other people’s work without permission such as images, music, videos, and  others. It also prevents people from using your work without permission and it’s important that people credit your work. As a designer it’s  crucial to give credit to any work you’re using and it’s important  and it’s ethical to give people credit for their work. The purpose of a trademark is to protect logos,  slogans, and brands which stops  individuals from using phrases or brand names that are similar. It’s important to always be aware when using an image and it should be emphasized because you’re using a person’s work you should give credit because you’re acknowledging a person’s work.

1b. I was not required to sign a confidentiality agreement for my internship and I am aware of sensitive  information, that I  shouldn’t disclose confidential information, and  being mindful in the work setting.

Week one assignment was to evaluate their website and evaluate their Instagram and TikTok. The organization wants to know my opinion of the website and social media platforms because they want to know if users can navigate the website . They want to make sure the platform will help them connect with businesses that want to partner with them to help raise money and consumers to shop for a great cause!!! They want to make sure users can navigate the website quickly and easily which will make the users stay longer on the website. To make users come back in the future. I had to answer questions based on different platforms to make sure the website is conveying the message so they can modify the websites based on users’ needs. I notice the website can be a little hard to navigate. It is important to modify the website because users will be able to navigate the website and find the information they need easily.  The website needs to be more organized, which increases the trust,  credibility of the organization, and makes users have a positive view on the website and on the organization. Another thing that I noticed was that they don’t have an about me page in a separate section. It’s important because it tells in detail how it all started and where their mission and purpose are . It makes users trust the organization and connect more with the organization. Another thing about my page is how you meet their needs in a specific area. They have all the way on the bottom which makes The question I answered was to help them to better understand if their website is conveying the message ,if it’s professional, and if it’s trustworthy. Another question that was asked is if it’s clear that it is a fundraising website, if it’s easy to navigate, and find what you’re looking for.