BUF 3100: Trend Forecasting and Social Media

Course Description: An overview and analysis of current color, fiber, and fashion trends, as well as their impact upon sales forecasting. Students will research, analyze, and develop fashion forecasts related to specific seasons in the apparel industry. Students will learn how to forecast future trends in color, fabric, silhouettes, and textures and how to incorporate their findings into a specific trend forecast and correlating merchandising plan inclusive of mood boards, flat sketches, and spec details. Students will also learn how to develop those ideas into a format that can be understood by pattern makers and other producers at the primary level of fashion.

Professor: Dr. Robert L. Woods

Syllabus:

Research Paper:

Select a topic regarding the fashion industry and do extensive research to write a quality research paper on the matter. This must be 3-pages in length, single-spaced, and in APA format.

Trend Forecast Project:

Your trend research should e six to eight full pages and in APA format. Include the name of you trend, a narrative, current trend research, trend report (1 for each forecast), write a descriptive outline of the importance of the trend and the direction it is taking, sketch 2 variations of your 3 trend for 2 years from now, proposed colors for the season (provide paint swatches, but create color names), and proposed fabrics for the season (provide fabric swatches).