Course Description: An introduction to the study of product development from concept to consumer. In this course students will learn how research is conducted in the fashion industry and how it is ultimately reflected in garment design. Trend cycles, consumer behavior, social, political, and economic influences are discussed as influences on trend development.

Professor: Devon Jackson

Syllabus:

Term Project:

Find a creative way to launch your product, include imagery and make it relevant to your target consumers.

Creative Product Development Exercise:

Come up with fashion product to develop. Include what the product is, images, consumer analysis, and the marketing activation.