Course Description: Examines the aesthetics of major fashion designers from the 19th to the 21st centuries through lecture and study of museum clothing collections. Students will gain knowledge of historic fashion influences with application to contemporary and future fashion apparel.
Professor: Shazad Haider
Syllabus:
Luxury Designer Profiling:
Select an international luxury designer of your choice. Research his/her business journey, what makes this designer an icon, what are the highs and lows of the business journey, what are the differentiating characteristics (USP) of this designer, and what would one piece of advice you would give to the marketing director of this brand? Submit as a PPT, use images, proper citations, be concise, be creative, and present with clarity.
Launching A Luxury Brand:
Imagine that you are launching a luxury brand. Create a brand name, industry identification, target market profile with 2 examples, country of launch, communication strategy, pricing, competition analysis on price and positioning, an the future of your brand (minimum 250 words).
Designer Luxury Brand:
Please identity a designer luxury brand that identifies as follows. A non-commercial brand, limited target segment, has their own USP, possess a brand differentiator, unparalleled communication strategy, share their website and/or social media links with images if applicable, and share your views on the brand and the reasons you believe they are a designer luxury brand
Create a Luxury Brand (Group Project):
Create a luxury brand with a brand name and tagline, create a color palette, USP, identify/personify your ideal target buyer (2 profiles), strategize your communication strategy, and where do you see your brand in the next 5 years. This is a group project, use APA citations, be creative, present with clarity, and use images.
Profile of a Contemporary Designer:
Please choose a luxury brand of your choice and share details on each point. Inception of the brand, brand structure in the next 30 – 50 years, designers who have joined the brand, retail boom nationally/internationally, timelines of international expansions, key categories, major challenges the brand faced and managed across their PLC, points of distinction/major successes, major scandals and how they were handled, current market competitors, shift from the inception to its current positioning, one major international campaign.
