Introduction

Welcome to the Tania McDonald E Portfolio

Yellow, pink, purple, and black are the colors of the Tania McDonald brand logo. I always maintain a happy state of mind, which is depicted by the yellow color. Symbolizing the part of me that is always kind to others is the pink. As a result of living according to the slogan “you only live once”, purple is the color that embodies my lifestyle. It is my belief that you should pursue whatever it is that you would like in life. My knowledge of coding switches is represented by the black. It is my philosophy that I live life to the fullest and that I know when to devote my full attention to business and tasks at hand. As a symbol of my easygoing nature, my name Tania McDonald is written in script font with horizontal lines (Bell, J.A, 2010). The core of my brand is staying positive and feeling confident in your own skin. Black women face a number of challenges that aim to prevent them from achieving their goals. By creating my brand, I intend to demonstrate that you can defeat the odds while being a ray of light in the world. Whether you are a black person or not, you do not have to dim your light in order for someone else to shine. Just be yourself.