Syllabus Overview
In this course, students learned about the strategies employed by retailers to showcase their products in physical stores through the art of visual merchandising. Techniques encompassed aspects like lighting, special effects, fixtures, and strategic product placement, all aimed at communicating a distinct brand message and influencing consumers’ purchasing choices. The exploration covered both theoretical concepts and hands-on applications, providing a comprehensive understanding of visual merchandising as a powerful form of visual communication.
Project Overview
