Category Archives: Uncategorized

How to Design a Pitch Deck: Lessons from a Seasoned Founder

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How to Design a Pitch Deck: Lessons from a Seasoned Founder

Successful startups are known for their disruptive approach, so it’s interesting to see how so many innovative companies are surprisingly conservative (and sometimes sloppy) when it comes to their pitch deck — a curious fact considering the design and development resources at their disposal.

https://blog.growth.supply/how-to-design-a-pitch-deck-lessons-from-a-seasoned-founder-c816d1ae7272

Interaction Design Foundation—Personas

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Personas

This is another article that offers clarification on the use of personas.

The persona method has developed from being a method for IT system development to being used in many other contexts, including development of products, marketing, planning of communication, and service design. Despite the fact that the method has existed since the late 1990s, there is still no clear definition of what the method encompasses. Common understanding is that the persona is a description of a fictitious person, but whether this description is based on assumptions or data is not clear, and opinions also differ on what the persona description should cover. Furthermore, there is no agreement on the benefits of the method in the design process; the benefits are seen as ranging from increasing the focus on users and their needs, to being an effective communication tool, to having direct design influence, such as leading to better design decisions and defining the product’s feature set (Cooper, 1999; Cooper et al, 2007; Grudin & Pruitt, 2002; Long, 2009; Ma & LeRouge, 2007; Miaskiewicz & Kozar, 2011; Pruitt & Adlin, 2006).

https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/personas

Personas

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Personas

The persona method has developed from being a method for IT system development to being used in many other contexts, including development of products, marketing, planning of communication, and service design. Despite the fact that the method has existed since the late 1990s, there is still no clear definition of what the method encompasses. Common understanding is that the persona is a description of a fictitious person, but whether this description is based on assumptions or data is not clear, and opinions also differ on what the persona description should cover.

https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/personas#toc_5_2?utm_source=facebook&utm_medium=sm&utm_content=user_personas_in_stories_scenarios&utm_campaign=post

Understanding Personas

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Understanding Personas

A persona is a fictitious identity used to represent one of the user groups for who you are designing. They are created by taking both qualitative and quantitative data from; analytics, surveys, interviews user testing and other research techniques that the UX designer uses to craft a sketch of an ideal user.
A good persona needs a name, photo, realistic and research based motivations and goals, and a backstory rooted in reality.

Usability.gov—Personas

http://www.usability.gov/how-to-and-tools/methods/personas.html

Building data based personas

http://www.sitepoint.com/create-data-backed-personas/

How To Create UX Personas (video)

http://uxmastery.com/create-ux-personas/

An Introduction to user personas—UX Lady

http://www.ux-lady.com/introduction-to-user-personas/

UIACCESS.COM—Example Personas

http://www.uiaccess.com/accessucd/personas_eg.html

Free Persona Template

http://fakecrow.com/free-persona-template/