This is a link to some notes on defining your audience/customer.
I didn’t write this myself, it is taken from a few online resources and has links to follow for additional information.
https://docs.google.com/document/d/1RG9gS5_67vioI5AHeeVmpwYyna7oxsHUopfczuuzVA4/edit?usp=sharing
Below is the link to the presentation I was using in the Sept. 28th class.
We only went over part of it in class. We’ll go over more of it next week.
https://docs.google.com/presentation/d/17jDtAnK5NOFddle0yCnMuhITELGbPqnNbiSZcNDjN6U/edit?usp=sharing
Everywhere we go, we are surrounded by bad design — from airplane seats that distort our posture to aesthetically inelegant cars. Landscapes that were once green and blue are now paved over. Our surroundings are full of missed opportunities to introduce delight and joy into people’s lives.
We talk to UX psychologist John Whalen about the notion that UX doesn’t happen on the screen, it happens in the mind—deep in our subconscious. Here’s why designers need to factor this into their approach.
When we think about user experience design, we’re often thinking about the way an experience feels to a user and the decisions it prompts a user to make. But, argues UX psychologist John Whalen, these represent only two of the driving forces behind a user’s experience. There are four other “minds” that contribute to whether or not a design is effective.
“Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.”
It can be hard for designers to take a step back and look at an app or website through users’ eyes. Here’s where to start.
https://www.fastcodesign.com/3059921/ux-reality-check-14-hard-truths-about-users
Designers can pull emotional and cognitive strings to guide users through their products and drive engagement – here’s how.
https://docs.google.com/presentation/d/1fYvMVQDgGlTIVat8__dKUKhYgVo6QRocThTgPuO0B5I/edit?usp=sharing
https://docs.google.com/presentation/d/1l8PKwF_X-XS2rF9Jvlgvk-kHG8KVY-QXYJxQ95A7_L8/edit?usp=sharing
https://docs.google.com/presentation/d/1cogR4voL74-bFVDfa6tNefBheQ3NBZWVhMXCh-v_lA4/edit?usp=sharing
UX work happens in many different contexts, from very lean startups that employ Agile methodologies and embrace little documentation, to consulting engagements for third-party clients, all the way to large corporate or government environments with strict process and documentation requirements. What unites these very different work environments is the need for UX professionals to communicate design ideas, research findings, and the context of projects to a range of audiences. Though we often communicate our work in conversation with others, deliverables help us document work for discussion, presentation, implementation, and later reference.
The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.
