Understanding Scenarios

A scenario is a “day in the life of” one of your personas. It should include both the persona’s daily working tasks as well as how your app or website fits into their lives.

Writing a scenario is as simple as taking your research and extrapolating from it to document the tasks that your persona’s perform when using your product.

A step by step guide to scenario mapping

http://www.uxforthemasses.com/scenario-mapping/

Using Scenarios

https://uxthink.wordpress.com/2010/11/30/using_scenarios/

Usability.gov—Scenarios

http://www.usability.gov/how-to-and-tools/methods/scenarios.html

UIAccess.com—Example Scenarios

http://www.uiaccess.com/accessucd/scenarios_eg.html

Personas

This is another article that offers clarification on the use of personas.

The persona method has developed from being a method for IT system development to being used in many other contexts, including development of products, marketing, planning of communication, and service design. Despite the fact that the method has existed since the late 1990s, there is still no clear definition of what the method encompasses. Common understanding is that the persona is a description of a fictitious person, but whether this description is based on assumptions or data is not clear, and opinions also differ on what the persona description should cover. Furthermore, there is no agreement on the benefits of the method in the design process; the benefits are seen as ranging from increasing the focus on users and their needs, to being an effective communication tool, to having direct design influence, such as leading to better design decisions and defining the product’s feature set (Cooper, 1999; Cooper et al, 2007; Grudin & Pruitt, 2002; Long, 2009; Ma & LeRouge, 2007; Miaskiewicz & Kozar, 2011; Pruitt & Adlin, 2006).

https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/personas

Understanding Personas

A persona is a fictitious identity used to represent one of the user groups for who you are designing. They are created by taking both qualitative and quantitative data from; analytics, surveys, interviews user testing and other research techniques that the UX designer uses to craft a sketch of an ideal user.
A good persona needs a name, photo, realistic and research based motivations and goals, and a backstory rooted in reality.

Usability.gov—Personas

http://www.usability.gov/how-to-and-tools/methods/personas.html

Building data based personas

http://www.sitepoint.com/create-data-backed-personas/

How To Create UX Personas (video)

http://uxmastery.com/create-ux-personas/

An Introduction to user personas—UX Lady

http://www.ux-lady.com/introduction-to-user-personas/

UIACCESS.COM—Example Personas

http://www.uiaccess.com/accessucd/personas_eg.html

Free Persona Template

http://fakecrow.com/free-persona-template/

30. Personas

The persona method has developed from being a method for IT system development to being used in many other contexts, including development of products, marketing, planning of communication, and service design. Despite the fact that the method has existed since the late 1990s, there is still no clear definition of what the method encompasses. Common understanding is that the persona is a description of a fictitious person, but whether this description is based on assumptions or data is not clear, and opinions also differ on what the persona description should cover.

https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/personas#toc_5_2?utm_source=facebook&utm_medium=sm&utm_content=user_personas_in_stories_scenarios&utm_campaign=post

From last semester’s UX/UI Design class
Samples of Personas and Scenarios.

Persona and Scenario Sample 03

The product designer’s toolkit

Envato design team: Part one

This is the first part of a series of articles about how the design team operates at Envato. In this part I’ll discuss the tools we use, while in future parts I’ll explore some of the techniques, frameworks and methodologies that we rely on.

The designer’s toolset has changed radically over the last two years. No longer are we reliant on the expensive subscription based tools from Adobe, our tools are shifting to more cloud based services, where collaboration and sharing is key. Since starting at Envato I’ve put considerable time into making sure we are using the best tools available.

http://www.christhelwell.com/live/the-product-designers-toolkit/#.V_ZLm5MrJE4

Feature Comparison Matrix Worksheet
https://docs.google.com/spreadsheets/d/1zI1AA60bu57cO2xdPSBWObw7KW-ET2ZkuA4Pfni6uJU/edit?usp=sharing

Story Matrix
https://docs.google.com/spreadsheets/d/13U5sm9TpmLPaa_km-SQG0C2T4-nuEpsTQLuZ0gUHmJE/edit?usp=sharing

Make Your UX Design Process Agile Using Google’s Methodology

In an age of tight resources and constrained finances companies are more reluctant than ever to commit to big design projects without a thorough understanding of their chances of success. Google has developed a methodology to make the design process fast and still offer valuable insight. Forget minimum viable products and focus on prototypes and build and test in a week!

https://www.interaction-design.org/literature/article/make-your-ux-design-process-agile-using-google-s-methodology?utm_source=facebook&utm_medium=sm&utm_content=heres_how_to_conduct_your_own_google_ventures_design_sprint_in_5_steps&utm_campaign=post

How to Create a Product Features Matrix

Need a product features matrix?
If you have one product and one feature only, you probably don’t.
If you can’t remember every feature, and the different benefits each offers, and the use cases, and the business rules, then you may need a feature matrix.

http://klariti.com/content-development/how-to-create-a-product-features-matrix/

The Competitive Matrix Analysis

One of the best tools you can use to define new opportunities for growth is the Competitive Matrix Analysis.  Using it will help you find opportunities to innovate with new or improved products, services and marketing strategies.

The Competitive Matrix Analysis

To find information about people who use the type of app you are creating:

1. Start with a Google Search, look for specialized articles in online blogs, magazines places like that. Try to locate the sources that the articles use as reference.
2. Pew Research Center – http://www.pewresearch.org/
   They have a lot of information on current trends, especially in ares such as social media.
3. There are a variety of research firms, many of them give away free information/reports via their blogs or other postings
   

   Deepdyve
 – www.deepdyve.com/
   Science Direct – www.sciencedirect.com/
   Nielsen Norman Group – www.nngroup.com/reports/

   Forrester – 
www.forrester.com/home