The Six Minds of UX Design
We talk to UX psychologist John Whalen about the notion that UX doesn’t happen on the screen, it happens in the mind—deep in our subconscious. Here’s why designers need to factor this into their approach.
When we think about user experience design, we’re often thinking about the way an experience feels to a user and the decisions it prompts a user to make. But, argues UX psychologist John Whalen, these represent only two of the driving forces behind a user’s experience. There are four other “minds” that contribute to whether or not a design is effective.
