How to Create a Product Features Matrix
Need a product features matrix?
If you have one product and one feature only, you probably don’t.
If you can’t remember every feature, and the different benefits each offers, and the use cases, and the business rules, then you may need a feature matrix.
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The Competitive Matrix Analysis
One of the best tools you can use to define new opportunities for growth is the Competitive Matrix Analysis. Using it will help you find opportunities to innovate with new or improved products, services and marketing strategies.
