Sheila Rodriguez is twenty-two year old first generation Mexican-American student obtaining a Bachelors Degree in the Business and Technology of Fashion at the New York City College of Technology. Her interest for fashion started during her high school years by going to retail stores with her friends and styling each other as well as looking at various red carpet events. Throughout her time in college she discovered her passion for the world of marketing and advertising due to listening to her professors’ lectures and their real life experience. Working on different projects with her classmates and on her own, strengthened her leadership, organization and teamwork skills. Her love for both fashion and marketing fueled her goal of working at a marketing/advertising agency in a company and creating campaigns for various brands. Her lifelong goal involves becoming a Director of Marketing in the future.