The following project showcases a moodboard for a product I would like to introduce into the market. The demographics and psychographics for the desired consumer profile is also discussed.  

Product Development Final Project

Choose one product you’d like to develop and enter the market space with. Create a moodboard with supporting text outlining the demographics of the targeted audience, the psychographics of this audience and what influences purchasing decisions.  Explain the life stage of your target customer, their activities, personality, and motivation for making a purchase.