Fifth Avenue Committee / Turning The TiDE

Climate change is threatening NYC housing, food and water supplies, economy, infrastructure, and public health. When Superstorm Sandy hit New York City, the city, state, and federal government responded by funneling billions of dollars into rebuilding a more resilient infrastructure. Unfortunately, many low income housing buildings are not given as many funds as they need.  NYCHA residents in Red Hook and Gowanus make up 45% of the neighborhoods’ population and the disparity in income and educational and employment opportunities within the neighborhoods has never been more dramatic than it is now. Residents of public housing have also not been included in many City and neighborhood planning processes; therefore some of the most important resident issues have not been taken into account.

Turning the Tide (T3) (formerly Designing a Resilient and Equitable South Brooklyn (DARES)) is a collaborative initiative led by Fifth Avenue Committee, Inc. (FAC) involving the Red Hook Initiative (RHI), Families United for Racial and Economic Equality (FUREE) and the Southwest Brooklyn Industrial Development Corporation (SBIDC) in partnership with the New York City Housing Authority (NYCHA) formed to ensure that the needs and vision of low-income public housing residents in Red Hook and Gowanus, Brooklyn inform climate policy, especially in relation to unprecedented public and private investments in the local community.

The goals of T3 are: 1) to inform and influence climate policy impacting NYC low income residents, and 2) to ensure that unprecedented multi-billion dollar public and private investments in resilience, sustainability and environmental clean-up measures advance climate goals equitably at NYCHA developments, in our mixed use waterfront neighborhoods, and in the city as a whole. The package needs to include both physical and digital copies of the designs, which will include:

• A logo and set of branding standards
• Bi-lingual brochure
• Infographic Poster
• Social Media Campaign

Working in small teams, all students will design each deliverable at the same time and will present their designs to the client at deadlines, when the client will choose their favorite and/or the most effective design.