This campaign was shared with employees’ friends, family, and to our online community on Instagram and TikTok to promote engagement on the app.
Campaign Outline
Miss Noor
At first, Refa is a daughter, sister, and the only aunt to a beautiful baby girl born in April 2021. She has recently been through a hardship of losing a parent in February 2021, but that hasn’t stopped her drive, passion and motivation to do well in her academic or professional career.
She is a senior student at the New York City College of Technology – CUNY and has been a licensed artist at Sephora since Oct. 2016. Refa can easily adjust into any environment she is put in with immense patience, care for her peers, and natural leading abilities.
“Refa is an artist who uses her creative skills to reach out to her loved ones”
–Sibling
“Refa is one of the most hard working, committed, and charismatic individuals one can come across. Her presence brings a type of affection and warmth that’s contagious and leaves an imprint on to all her close ones.”
–-Friend
“Refa is an amazing individual who puts in only hard work and effort from the beginning end with a positive mindset!”
–Co-Worker
