WHO MAKE THOSE NASA LOGOS

THE SCRAPPING

Danne, and Blackburn was disappointed the “Worm” was scrapped by NASA, knowing the prestige it received from the Presidential Design Award for the re-instatement of “The Meatball”.  On certain premises of the Worm design, discontent were expressed by a few prominent individuals of the institution about the abnormalities of the Worm in relation to the letter “A”.  Maybe it was more about the defects of the letter “A”, more than any other reason, such a, the choice to introduce the new logo to various internal agencies that made NASA implement a new logo.  The disagreement of certain administrators within the organization must have held a struggle, fighting the Worm until “The Meatball” gained precision.  It is not with the concern of the limitation in relation to NASA significant that made the old logo less symbolic, but NASA assumed they needed more to convey the message of the institution.  And so, it was necessary to bring more meaning to their pride, therefor, they created “The Meatball”.  Before we conclude, let give great credits to Danne, and Blackburn for their accomplishment at the time, knowing they did not have the technical tools to accomplish what NASA achieved today.  If it was now, and not then, probable NASA would not have to contemplate, much less to re-create.

 

 

SUPER BOWL LOGO REFLECT N.F.L

MORE OF AMERICAN VALUES

The super bowl is one of America’s most popular spot.  It is no exception to other well-known sporting activity in America, but it is one of America’s greatest pride.  The game is viewed by billions over the world via satellites carrying television signal.  It is also a billion dollar industry that generate a lot of money into the American economy, yet the logo lacks a vast amount of the nation’s culture.  In addition, critics stated that the “logo stating with XXVII (17) are based on beer labels” designer Todd Radom, and “the latest logo looks like the Bank of America”, designer Steven Heller.  The roman numerals seem obvious as the coliseum and the stadium are historical transitions which is simple a modern day activity that is a more moderate, and civil in its competitions.  Despite to its roman counterpart, the designers of the Super Bowl logo must consider introducing more of the American values in the N.F.L identity.

 

 

Response: Masters of Design 2009: Davie Butler, “Coke real thing”.

TO PERSPECTIVE DESIGNERS

An inspiring article to perspective designers is the topic Masters of Design, “Coke real thing,” by David Butler.  “It is true that, growth is gradual as patience is virtue,” these are the qualities Butler demonstrated in his accomplishment in keeping Coco Cola ahead in the marketing business.  With good tendencies, tolerance, and, the devotion for design, allowed Butler to study a wide spectrum of the corporate world, and how customers, as well as consumers relate to products, and the ads that gravitate them towards embracing that product.   When cost is not a factor in the development of a design, the designers has the full opportunity to explore, and plan design concepts.  Corporate identity is what sells its brand, and for Coco Cola a challenge of such magnitude would be a tentative matter for a junior designer, but Butler who is experience, and have been in the industrial world of design, understand the know how’s.  In planning, communication always helps with creative ideas, collaborating them into a satisfactory design you know will catch the attention off any viewer, much-less the targeted audience, and that is just what Butler did.  Beverages are consumed by almost 80% of earth population, and the competition amongst these corporate giants like Coco Cola, and Pepsi will continue for decades, as it has been then.  Advertising is the medium that specks to the consumer; therefore, to have them become trusted customers to a product, the massage that the ad conveys must be compelling, and catchy.

 

 

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