Archive for November, 2014


UFT

DIGITAL PRINTER

On n  field trip to United Federation of Teacher,  COMA 1111 we got a throughout introduction to the printing press.  To be in the printing business requires a lot of machinery, and these machines must come variety in order to be highly productive in a forever changing digital world.  It was astounding to see the  number  equipment this location has, and how every machine play a significant role in the fulfillment of production.  From the smallest envelop, to the largest poster, down to the longest banner, this production line will meet the demand.  Even the tips shared by the guide who took us around, who is  the head of the department was resourceful to us as designers who are preparing for the real world: paying attention to cost, learning as much as you can (be a great contributor), and being innovative are meaningful area of recognition for any perspective designer to know.   Technology changes rapidly, and though it is hard to keep up to its pace, good standard, and high quality are important in staying competitive.

There were two items of interest, one being the Digital Printer.  This printer prints only CKMY, and does it magically separating color by dot—the finish is amazing.  The printer is about the size of a small room, with nothing elegant about it; but its capability, and quality of print is immaculate.  The printer is capable of printing partly everything except for banners, and extremely large posters, because the machine was not built to carry paper roll.  One realization was, the digital printer appear to print on any paper.  It is a very good investment for any designer who is aspiring printing as a field.  Though it cost more in comparison to  traditional printing methods per sheet of paper, its productive aspect offset various step required for older methods which on a mass production level would be the preferred in terms of cost.  Digital printing is good for on demand project: you get fast results, it increases production, and saves labor.  Overall, digital printing has more functionality than offset printing, and is able to product much more for less.  Because of the flexibility of the digital printer, traditional printing will not fazed out, but the digital world will supersede it by far in the world of printing.

 


 

 INKJET AND LASER JET

The ink jet, and the laser jet printers are prototypes; they are not different in their architectural design, but are distinctive in characteristics.  Each printer uses a different type of ink, and what’s interesting to know is, each printer has a different reaction on the same paper with the ink altered.  In addition, the laser jet, and the ink jet finish print yields different results, and the reason being dissimilar inks, the inkjet ink is oily rubberize, and the laser jet uses toner which is powdery.  The inkjet which uses the oil base ink dries on contact, even on glossy paper, and has more prominence in color. The print is very detailed, with a crispness that is eye catching.  The laser jet which is like the other twin uses toner ink which is powdery and smears on gloss paper, and have  to be treated with some type of  solution to enhance drying.  The print result is less prominent with a cool temperature.

The warmth, and cool temperature generated from the finish print of these two printers serves their purposes distinctively on perception.  Prints done on the inkjet as we know is very dynamic in color, so because of the  high contrast, it is more visible to the eye when viewed at close range.  The laser jet that need further conditioning for drying, and yields a more clam, low contrast print is suitable for prints viewed in distance because there is less glare reflecting back from the print to the viewer’s eyes.  Seeing that prints serves different purposes, and it requires different modules to accomplish different jobs is a cost factor which demand technical decisions as a designer in the business of printing.  For people like me who just need the service  is glad to know these technologies exist.

 

Three Logo Summary

WHO MAKE THOSE NASA LOGOS

THE SCRAPPING

Danne, and Blackburn was disappointed the “Worm” was scrapped by NASA, knowing the prestige it received from the Presidential Design Award for the re-instatement of “The Meatball”.  On certain premises of the Worm design, discontent were expressed by a few prominent individuals of the institution about the abnormalities of the Worm in relation to the letter “A”.  Maybe it was more about the defects of the letter “A”, more than any other reason, such a, the choice to introduce the new logo to various internal agencies that made NASA implement a new logo.  The disagreement of certain administrators within the organization must have held a struggle, fighting the Worm until “The Meatball” gained precision.  It is not with the concern of the limitation in relation to NASA significant that made the old logo less symbolic, but NASA assumed they needed more to convey the message of the institution.  And so, it was necessary to bring more meaning to their pride, therefor, they created “The Meatball”.  Before we conclude, let give great credits to Danne, and Blackburn for their accomplishment at the time, knowing they did not have the technical tools to accomplish what NASA achieved today.  If it was now, and not then, probable NASA would not have to contemplate, much less to re-create.

 


 

SUPER BOWL LOGO REFLECT N.F.L

MORE OF AMERICAN VALUES

The super bowl is one of America’s most popular spot.  It is no exception to other well-known sporting activity in America, but it is one of America’s greatest pride.  The game is viewed by billions over the world via satellites carrying television signal.  It is also a billion dollar industry that generate a lot of money into the American economy, yet the logo lacks a vast amount of the nation’s culture.  In addition, critics stated that the “logo stating with XXVII (17) are based on beer labels” designer Todd Radom, and “the latest logo looks like the Bank of America”, designer Steven Heller.  The roman numerals seem obvious as the coliseum and the stadium are historical transitions which is simple a modern day activity that is a more moderate, and civil in its competitions.  Despite to its roman counterpart, the designers of the Super Bowl logo must consider introducing more of the American values in the N.F.L identity.

 


 

Response: Masters of Design 2009: Davie Butler, “Coke real thing”.

TO PERSPECTIVE DESIGNERS

An inspiring article to perspective designers is the topic Masters of Design, “Coke real thing,” by David Butler.  “It is true that, growth is gradual as patience is virtue,” these are the qualities Butler demonstrated in his accomplishment in keeping Coco Cola ahead in the marketing business.  With good tendencies, tolerance, and, the devotion for design, allowed Butler to study a wide spectrum of the corporate world, and how customers, as well as consumers relate to products, and the ads that gravitate them towards embracing that product.   When cost is not a factor in the development of a design, the designers has the full opportunity to explore, and plan design concepts.  Corporate identity is what sells its brand, and for Coco Cola a challenge of such magnitude would be a tentative matter for a junior designer, but Butler who is experience, and have been in the industrial world of design, understand the know how’s.  In planning, communication always helps with creative ideas, collaborating them into a satisfactory design you know will catch the attention off any viewer, much-less the targeted audience, and that is just what Butler did.  Beverages are consumed by almost 80% of earth population, and the competition amongst these corporate giants like Coco Cola, and Pepsi will continue for decades, as it has been then.  Advertising is the medium that specks to the consumer; therefore, to have them become trusted customers to a product, the massage that the ad conveys must be compelling, and catchy.