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When attending the meet the “Meet the Pros” seminar, I didn’t know who Bob Gill was. I have only seen some of the work that he has done as a graphic designer. But when he went on stage, I pictured him to be a very stern and mature speaker, but I was wrong. Now Bob Gill was insightful, I felt like he projected it in the wrong way. Bob Gill said that when an artist designs a piece, instead of designing without much knowledge about what the company does, an artist should sit in the business and think of a statement about the business. Then, create your design around that statement. The reason for that is because designers and creative minds are always surrounded by the culture around us. Our designs are created from that culture, making most ideas similar. He said “When you create from the culture, nothing is original.” What he said made sense and I like that saying.