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Paris NY Exchange Program
Prof. Ellen Kim
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HMGT 4702 Hospitality Marketing
Syllabus
What is the Marketing Plan?
Vision, Mission & Goals
SWOT Analysis
Target Markets
Case Study
Marketing Plan Samples
Video Case Study
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Hotel Tours
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New York At A Glance
HMGT 4702 Hospitality Marketing
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Hotel Tours
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SWOT Analysis
SWOT Analysis
SWOT Analysis Examples
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