The name of the brand that I selected is called Airbnb. The purpose of the brand is to create a world where anyone can belong anywhere and they are focused on creating an end-to-end travel platform that will handle every part of your trip. Airbnb was founded in San Francisco, California in August of 2008. The company owners of Airbnb are Brian Chesky, Joe Gebbia and Nathan Blecharczyk . The logo or identity designers of Airbnb come from a London branding agency called DesignStudio. Airbnb’s advertising agencies consist of Droga5 and Essence.