On August 18th, 2017 AYSHA inc, was holding a marketing event, in which the CEO was delivering a speech about empowering women in general, and she also wanted to introduce her brand under the same umbrella of “empowering women”.

I had worked on the event deck, which was a PowerPoint presentation. The contents were briefly outlined to be my the CEO herself and she assigned me to design the presentation in collaboration with her graphic designer. The designer shared the outline and few media sources to include in the presentation, and I started working on the project with a very short deadline. I picked the theme of the presentation to match the brand logo and colors. I made sure the colors stand out in the entirety of the slides.

After few additions and eliminations, the project looked well held together with one theme. When it was time for the presentation, Aysha was able to deliver a very balanced message, the speech and the PowerPoint played very well together, it wasn’t lengthy, nor it was brief, but most importantly it was exciting. She, as well as I was, very pleased with the outcome.

In this assignment I learned that PowerPoint presentation should not be underestimated or under treated. It is, after all, what sells the brand, and it is very important for this type of marketing to appeal to the audience with interest and excitement.