This project was from the Design Team Course and work with my partner Katherine Alas.

The design problem and description:

The Cold Spring Harbor Laboratory DNA Learning Center in NYC is a new location for campers and a collaboration with the City University of New York (CUNY). The client needs three new signages (door graphic, wall graphic, and 4×6 banner) to increase engagement and visibility to attract the attention of their target audience. The target audience is focused on middle school and high school, kids ages 13 to 19, and people above parents. The client requests that final deliverables be exported in the .pdf format and due by May 2, 2023. In conclusion, they are looking for new signage to promote their programs.

In our solution, we decided that it was important to emphasize the students and include photos of what they would be doing in the program. We want to create a simple design layout that can easily catch the eye and engage the target audience’s interest. In our design, we plan the main hue using cool colors, and some graphic patterns that can let the target audience quickly associate with science and experiment.

Lobby Design

Outdoor Design

Banner Design

Print Advertising Bus Station

Mockup: Outdoor and print AD