Author: AlexanderDomond

Sézane: French Fashion Brand with a Focus on quality and creativity

BY: Alexander Domond

 

 

Slowly but steadily, the fashion industry has begun to shift its focus away from fast fashion and toward more environmentally friendly methods of manufacturing garments. Fashion, despite the efforts of certain corporations to be more environmentally conscious, continues to hurt the earth. Through the creation of clothes, we are expanding our carbon effect on the earth, which has an impact on people from all walks of life throughout the world. Sustainability is a relatively recent concept that has been brought into the fashion industry and which contributes to the preservation of our environment. Many firms and brands are gradually altering their business practices to include partnering with fair trade producers and using environmentally friendly manufacturing methods.

 

Sézane’s journey starts with long-forgotten luggage and a passion for all things old. In 2011, Morgane Sézalory discovered an abandoned collection of antique clothes and immediately started making minor alterations to the garments and selling them on Etsy and other social media platforms under the moniker “Les Composantes”(Sézane.com, “Who we are”, n.d.”. Her monthly drops, also known as rendez-vous, became a much-anticipated event in the French capital. After a few years, Morgane recognized she had discovered her calling she started incorporating new designs into her antique collection, which led to the creation of Sézane (Sézane.com, “Who we are”, n.d.”.

 

More than two-thirds of Sézane models are manufactured in Europe, with the other third created in other parts of the globe, depending on the source of raw materials, experience, working conditions, and manufacturing capacity. India, Portugal, China, Bulgaria, and Italy are just a few of the countries that create some of the models (Sézane.com, “Who we are”, n.d.”. Most of the garments by Sézane by Employees within Atelier shops are made by machine and hand. Sézane is known for their sustainability Organic cotton, certified fabrics, recycled polyester, and vegetable-tanned leather is used in the bulk of Sézane’s collections, as is recycled polyester.  Silk is Oeko-Tex 100 approved in 82 percent of cases, Organic cotton accounts for 83 percent of total cotton production, FSC Mix certified viscose makes about 68 percent of the total viscose, and Vegetable tanning accounts for 61% of leather production. As stated by the writer, “Guided by a desire to create timeless pieces that respect the plant and its people” (Sézane.com, “Who we are”, n.d.”. In my perspective, this is an indication that this company is sustainable. From a business/financial point of view, this company will thrive due to its Strong desire to respect mother nature and to limit the Pollution within the air that we breathe. Adult clothing, jeans, purses, accessories, and shoes are all available through Sézane (Staff, 2022)

 

To Conclude, Sézane would be considered a Semi-luxury Brand due to its use of craftsmanship and premium natural materials and yet, still affordable to an extent. Though they are sustainable and affordable to an extent, I Wouldn’t consider buying them when compared to many other brands that fit my liking. Sézane is a great B-Corp-certified Company with a large variety of adult clothing, jeans, purses, accessories, and shoes.

 

Reference

(2019). Ecocult. Retrieved March 7, 2022, from https://ecocult.com/french-brand-sezane-ethical-sustainable/.

 

Sezane.com. (n.d.). Retrieved March 7, 2022, from https://www.sezane.com/us/aboutus/born-in-paris

 

Staff. (2022, February 16). 35 ethical and sustainable clothing brands betting against Fast Fashion. The Good Trade. Retrieved March 7, 2022, from https://www.thegoodtrade.com/features/fair-trade-clothing