When it comes to sustainability, many fashion companies and designers have never used sustainable products or materials because they have always wanted their collections and garments to look fashion forward and not boring or dull in color. Today designers have leaned towards more sustainable collections because it is better for the earth and for sales. Milenials and Gen Z look forward towards the more sustainable collections because that’s what popular, the material and fabrics are much better and less cheap, they don’t break down as fast as the regular non- sustainable clothes do.
A company that had caught my eye on sustainable fashion was Hackwith Design House which is based in Minnesota, USA. Their company is made to order, they have an inclusive sizing range but they are limited run batches and they are a second hand shop with low waste. The Hackwith Design House is known for their investment pieces. they have many products ranging from swimwear to accessories, outerwear and women’s apparel. Their sizes in their store range from XS-4.5X , which is a really good thing because when it comes to plus size women they can never seem to find what they want in clothing and this company offers their clothing in bigger sizes and are also sustainable. “Hackwith Design House’s soothing, in-style color palette is perfect for the minimalist looking to invest in clothing that will last a lifetime.” (Staff, 35 ethical and sustainable clothing brands betting against Fast Fashion 2022). The fabric that is used to make these garments are bought from local family owned fabric stores that specialize in purchasing run off fabrics.
Lisa Hackwith is the designer behind the brand and when she shops for fabrics at the local shops she try to feel each fabric until she finds the perfect ones for her clothing and different garments that she creates. She wants to ensure her customers that the products they are going to purchase, the fabric will equal to the value that she is selling the clothing for. When it comes to America making clothes and selling them some companies don’t really know what fabrics they are using and they don’t know how to use those fabrics. For example some American designers might want to use a thick fabric to make a skirt but they won’t know the consequences to making that skirt because a skirts fabric is supposed to be breathable and flowy not thick, non-breathable and stiff.
Something that really stood out to me about this company is that the owner and her employees find fabrics that are more sustainable than other because she wants her company to represent sustainable fashion lines and she wants to continue doing best for her company. Lisa Hackwith usually likes to send PR packages to bloggers from all over so that they can review her clothing, the material and price points. She wants them to be as vocal as possible when it comes to reviewing her clothing because it can give her an idea on what to improve and work on, she can even continue on some some of the pros from her company by sending clothing to bloggers.
References:
The best in ethical fashion. Hackwith Design House. (2022, March 7). Retrieved March 7, 2022, from https://hackwithdesignhouse.com/
Shannon. (2020, November 23). Making it: Startup advice from Hackwith Design house. Factory45. Retrieved March 7, 2022, from https://factory45.co/making-startup-advice-hackwith-design-house
Staff. (2022, February 16). 35 ethical and sustainable clothing brands betting against Fast Fashion. The Good Trade. Retrieved March 7, 2022, from https://www.thegoodtrade.com/features/fair-trade-clothing
