Sustainability in the fashion industry has become a great deal to many people and brands. We as a society, have begun to see the effects of global warming as well as how fast fashion negatively effects the planet. Keeping in mind these problems, we are seeing more positive results as due to “minimize some of fashion’s problems, such as waste and overproduction and the overuse of hazardous chemicals” (Sustainability: Where fashion is heading in 2022,
Rachel Cernansky, January 5, 2022).

Whimsy + Row is a company that has successfully integrated sustainability procedures within their company to maintain these ethics. Whimsy + Row is a California based fashion company that focusses on women’s apparel. Some of these procedures that they pride themselves in are creating their clothing within the US, using deadstock (fabric that  wasn’t able to be sold for multiple reasons) and sustainable fabrics, fair labor laws, eco-friendly packaging, etc.  Whimsy + Row is a  relatively affordable brand as their clothes range from $30 to over $100. On their website they actually show how much their business has impacted the environment. Currently it states that 247,543 miles of driving emissions avoided, 29,695,266 hours of bulb energy saved, 5,950, 971 days of drinking water saved, and 6,926 pounds of waste diverted from landfill. You can tell that they really care about their environment and really are a sustainable brands based on their website and how they advertise themselves.

Whimsy + Row is a perfect example of a business that strives to make a change in the fashion industry with the moves they are making within their company as well as how they source and create their clothing. They also actively show their customers the impacts that these choices are making on their website as well as offering a range of beautiful pieces that many different prices ranges can afford.