VETTA : Vetta Excels Through Creating Thoughtful, Eco-Friendly Wardrobes for Women

• Started in 2016; Location: L.A, USA. 
• The fashion industry contributes to a reasonable percentage of earth pollution using non-eco-friendly materials, machinery, and production processes.
• The American apparel industry is responsible for the continued positive growth of the industry, contributing “US$180.5 in 2021 from e-commerce revenue” (Statista Research Department. Apparel, footwear, and accessories retail e-commerce revenue in the United States from 2017 to 2025, 2022).
• Vetta is an e-commerce-established business led by CEO Carla Bartlett.
• Serves eco-friendly affordable women’s wear.
• Focuses on the responsible and sustainable production of each collection.
• Uses deadstock fabric, linen, organic cotton, recycled polyester, and Tencel that is 100% eco-friendly.
• The products consist of 5 item capsules containing up to 30 outfits bought by average everyday women.
• Outfits include wrap dresses, reversible miniskirts, pants, shirts, and sweaters.
• Recycles using solar power energy through responsible factories in L.A, that knit the products like sweaters using machines. 
• The company can upscale and set up shops in other locations due to profit recorded in the past “making 2.32 per transaction an average of $232 per order” (Moore, K. Capsules Boost Sales For Fashion Brands, 2020).

• Vetta is on the right business track and will grow due to its relevance to market trends. 

Started manufacturing aiming to uphold respect for the earth and people. The strategy to utilize dead stock aims to reduce waste and utilize the existing surplus, avoid landfills, and also allows the company to realize special patterns and fabrics that are appreciated by people. The company’s thoughtful goal is achieved by their recruiting technique of picking ‘people with raw designing desire, analytical thinkers, good communicators, and perfect problem-solving skills’ (Lidberg K. VETTA – Find Remote Work from Home or Flexible Jobs, 2022). Vetta embraces responsible manufacturing and minimalism. The professionals in the company are allowed flexible work schedules with remote working options.

The price range from their capsule wardrobe is affordable for instance a tee from $49.00, $98.00 for a shirt, $128.00 for a pair of pants, and a dress range from $138.00.  The products are affordable enough even for individuals with an average income. The digital market is expanding, therefore creating a convenient online shopping and delivery platform for customers with easy payment methods will help the business grow. With the continued call for eco-friendly and responsible businesses practices, Vetta is on the right track.

Reference

• Lidberg K. 2022. VETTA – Find Remote Work from Home or Flexible Jobs. Accessed on March 4, 2022, from: https://www.flexjobs.com/remote-jobs/company/vetta
• Moore, K. Jan 17, 2020. Capsules Boost Sales For Fashion Brands, Vogue Business. Accessed on March 6, 2022, from: https://www.voguebusiness.com/consumers/uniform-dressing-boosts-sales-fashion-brands-misha-nonoo-mm-lafleur
• Statista Research Department. Jan 4, 2022. Apparel, footwear, and accessories retail e-commerce revenue in the United States from 2017 to 2025.Accessed on March 6, 2022, from: https://www.statista.com/statistics/278890/us-apparel-and-accessories-retail-e-commerce-revenue/