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In this course students will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. They will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

In this course students will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. They will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

ADV3652 Web III Thurs 6pm-9:20pm This is an intensive course in design and development of dynamic websites. The course offers a combination of theoretical and practical information on how to combine the PHP scripting language with the MySQL database to produce dynamic web content. Students are expected to have intermediate to expert skills in HTML and CSS. The goal of the course is to give students the experience of designing dynamic web content and demonstrate tasks such as generating images dynamically, sending and managing email, facilitating user discussions and managing content. The purpose is to learn a professional approach to website conceptualization and execution.

ADV3652 Web III Thurs 6pm-9:20pm This is an intensive course in design and development of dynamic websites. The course offers a combination of theoretical and practical information on how to combine the PHP scripting language with the MySQL database to produce dynamic web content. Students are expected to have intermediate to expert skills in HTML and CSS. The goal of the course is to give students the experience of designing dynamic web content and demonstrate tasks such as generating images dynamically, sending and managing email, facilitating user discussions and managing content. The purpose is to learn a professional approach to website conceptualization and execution.