This is a foundation course in typography with an emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.
This hands-on mixed media course explores the basic principles of design and develops fluency in the visual lexicon. We explore two-dimensional design and color theory and graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. We will develop fundamental skills in two-dimensional design, color and content creation while employing the design process of research, sketching and experimentation.
