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Graphic Design Principles

Graphic Design Principles

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. Project based assignments from concept through final digital output are an integral part of the course. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. Project based assignments from concept through final digital output are an integral part of the course. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

This course explores creative visual thinking and its importance to communication design. Students will experiment with image-making techniques and learn to use graphic elements to communicate concepts and ideas.

This course explores creative visual thinking and its importance to communication design. Students will experiment with image-making techniques and learn to use graphic elements to communicate concepts and ideas.

Required for all associate level students, this capstone course is designed to showcase work done in previous courses. Focused on website design and development, topics include creative user interface design and best workflow practice. Students design a portfolio website using an HTML template, and learn web design, typography and web programming skills. HTML and CSS are taught.

Required for all associate level students, this capstone course is designed to showcase work done in previous courses. Focused on website design and development, topics include creative user interface design and best workflow practice. Students design a portfolio website using an HTML template, and learn web design, typography and web programming skills. HTML and CSS are taught.

Working independently, each student researches, conceptualizes and develops an in-depth project, across media channels, which uses design-thinking to address a contemporary issue.

Working independently, each student researches, conceptualizes and develops an in-depth project, across media channels, which uses design-thinking to address a contemporary issue.