2020 Fall Term (1) Communication Design II COMD 2400 OL12[26425]

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2020 Fall Term (1) Communication Design II COMD 2400 OL12[26425]
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Communication Design
Course Code
COMD 2400
Semester / Year
Fall 2020
Course Description

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think
and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution.

Project based assignments from concept through final digital output are an integral part of the course.

The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

Acknowledgements: This course is based on the following course(s):

  • COMD by Visakh Menon, G. Garrastegui