Sugeiry Yokasta Fernandez’s Profile
Concentration in Business and Technology of Fashion | Minor in Hispanic Studies | Japanese Language Student
I design, write, review, and edit digital content and documents based on client interviews, research, and creative briefs. My consistent focus is finding the most effective approach for the target audience, which has resulted in increased engagement, improved understanding, and positive feedback from clients and readers.
My academic plan is to graduate from New York City College of Technology with a Bachelor of Science in Professional and Technical Writing, a concentration in Business and Technology of Fashion, and a minor in Hispanic Studies.
As a highly motivated and organized Professional and Technical Writing student, I am passionate about becoming a communications strategist or analyst in the marketing, design, PR, or HR departments. My goal is to contribute to creating and maintaining a company’s consistent internal and external multimedia communications structure, all in alignment with the company’s mission, history, and policies.
I designed Yokālloy to connect with many companies and clients along my academic, professional, and philanthropic journey, to participate in their professional tipping points, expand my networking pool, and enhance my professional skills.
My Courses
ENG2700 Intro to Professional and Technical Writing, Fall 2023
Writing Intensive 4 cl hrs An introductory course in effective professional and technical writing techniques and concepts. Students use digital media to communicate professional and technical information to a variety of audiences via written and oral presentations. Students also analyze a wide range of documents, study appropriate models, and practice collaborative research, writing, and presentation. Prerequisite: ENG 1121 Potential substitute for ENG 2575 for CST majors
Writing with New Media–Spring 2024, Professor Lestón
ENG 4700, “Special Topics in PTW,” explores the real-world technical and collaborative skills needed for success in the professional and technical writing workplace. It is an advanced course in theories and practice of communication, especially for new media. This iteration of ENG 4700 will use the formation of a PTW Student Club to simulate work situations and create media artifacts that can be featured in a professional portfolio.
My Projects
All the things you could want as a Peer Mentor.
My Clubs
The PTW Club aims to foster academic, social, and professional growth for students interested and invested in professional and technical writing. By nurturing a welcoming and engaged community, the club seeks to uphold a high standard of professionalism through internal and external communication excellence at City Tech and beyond.
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