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Active 6 days, 11 hours ago
Sage
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I love school and school loves me

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COMD3504-DO64 Fall 2022

COMD3504-DO64 Fall 2022

Course Description This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present. In this context, “theory” doesn’t mean “a hypothesis to be tested” (as in the sciences), but rather points to a set of working beliefs about how the world—or in this case, visual communication—works. Some aspects of certain visual communication theories are based on observable “facts,” but the way these facts are woven together says more about how we construct meaning than it does about empirical answers to factual questions. So why does a design professional—typically an eminently practical, hands-on person working toward a specific end for the benefit of a specific client—want or need to engage with visual communication theories? First, “doing theory” promotes a sophisticated level of reflection about design work—far beyond the touchstones of “did they like it?” and “did it serve its purpose?” Second, it encourages designers to think holistically about the contexts for their work—beyond the immediate job at hand to the larger contexts of the social, the cultural, and the historical. And finally, it recognizes the obvious: today, graphic design shapes our visual world and puts each person at the nexus of thousands of messages each day. In this course, we, as senders and receivers of such messages, will attempt to make sense of all this through our verbal discussions in class, our blog postings, and our research poster design and presentations. We will be looking at two types of theories: generative theories, that explain the “how” of visual communication; and critical/sociocultural theories that explain the “what, where, and when” of design, or the historical, cultural and social contexts. By developing the ability to look at design through these different lenses, professional designers can enhance the quality of their decision-making and have a better grasp on the multiple contexts and frameworks for clients and audiences. We can better understand and evaluate the many issues about local usability and usefulness within broader contexts of ethics, aesthetics, professional and social responsibility.

Three Dimensional Design COMD #3292 D222

Three Dimensional Design COMD #3292 D222

Principles of three-dimensional design. Course covers an analysis of form and space. Topics include: hollow forms both geometric and organic; architectonic organization of space; light and shadow; geometric solids; the modular unit; form and structure in nature; linear forms with membranes; movement. Applications to packaging, architecture, sculpture and environmental design and graphics. Materials and inherent properties governing their use in form and space.

COMD 1103 Figure Drawing, D162, FA2017

COMD 1103 Figure Drawing, D162, FA2017

This advanced drawing course develops visual awareness of the human figure. Students will develop an understanding of the basic forms of the human body, how those forms are connected and move, and how to draw those forms proportionally. Students will also consider how the human form relates to the world around it, developing a clear understanding of how to create a composition containing proportional figures within a space according to perspective. Sensitivity to line, volume, light and shade is explored. Communication designers use the concepts developed in this course in disciplines such as advertising, graphic design, illustration, broadcast design, animation and photography.

COMD1100_D108 – Graphic Design Principles 1

COMD1100_D108 – Graphic Design Principles 1

This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. Students develop basic skills in two- dimensional design, color and content creation while employing the design process of research, sketching and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design. (Photo: Walter-Wilhelm)

COMD 1257_Typographic Design D194, FA18

COMD 1257_Typographic Design D194, FA18

A variety of basic layouts and formats are introduced, building technical and practical fluency in setting and working with type for both print and screen. This course further explores topics learned in COMD1127 Type and Media (Previously COMD 1167), such as the typeface selection, and the use of the typographical grids. Problem-solving for most common typographical problems are discussed.

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