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Essentials of Marketing, Fall 2018
The course is an introductory survey of today’s fast-paced, rapidly changing and interactive global marketing environment. The course will introduce contemporary marketing philosophies and practices as they are used for the advertising, selling and distribution of goods through brick and mortar stores, the Internet, and other digital media. Effective marketing is all-important to the success or failure of any business venture, especially in the quickly evolving online environment of e-Business. All companies, and particularly e-Business leaders, spend significant percentages of their revenues on marketing to attract and retain loyal customers, sell merchandise of all kinds, and build brand awareness and recognition.
This combined ENG92W and ENG 1101 course aims to simplify the process of translating ideas and thoughts from your brain to the page. Through critical readings, analysis of visual materials, research, and self-exploration, you will gain basic writing tools and gain confidence in recognizing your unique ideas and develop methods to convey them. This class is a First Year Learning Community. (Header Image: “Brain Page 368” by Sue Clark; taken from “The Home and School Reference Work, Volume I” 1917. Public Domain/Flickr Creative Commons.)
AFR 1321/D844 MONDAY Black Theatre Spring 2018
This introductory course on African American dramatic literature explores the complex ways in which the black experience is constructed and presented by playwrights. In order to examine who or what informs contemporary Black playwrights, this course is divided into three parts. First, it will include a historical overview of early Black theatre beyond and within the United States. Second, it will analyze how contemporary playwrights have been influenced by Lorraine Hansberry, Leroi Jones, and Ntozake Shange. Third, it will consider the extent to which contemporary Black playwrights use theatre and performance to examine the social and political realities of Africana people. During the semester, students may have an opportunity to experience a theatrical production in New York City.
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