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Basic concepts related to the two fundamental digital graphic forms (raster and vector graphics) and learning best uses and practices for each. This course covers basic digital imaging terminology and techniques including size, resolution, color space, file elements, measurements, file formats, and scanning software and hardware. Class projects require students to explore the meaning of communication through design and how it correlates with client satisfaction and target audience. Students become proficient with both raster and vector applications, such as Adobe Photoshop and Adobe Illustrator.

Basic concepts related to the two fundamental digital graphic forms (raster and vector graphics) and learning best uses and practices for each. This course covers basic digital imaging terminology and techniques including size, resolution, color space, file elements, measurements, file formats, and scanning software and hardware. Class projects require students to explore the meaning of communication through design and how it correlates with client satisfaction and target audience. Students become proficient with both raster and vector applications, such as Adobe Photoshop and Adobe Illustrator.

This beginning photography course explores the foundational concepts of light and exposure. Using dSLR cameras, professional lighting equipment and software, the student develops compositional skills and the ability to control photographic style to create visually engaging photographs.

This beginning photography course explores the foundational concepts of light and exposure. Using dSLR cameras, professional lighting equipment and software, the student develops compositional skills and the ability to control photographic style to create visually engaging photographs.

This is a foundation course in advertising and graphic design. 3 credits: 6 hrs (1 class 5 lab hrs). Pre-requisites: COMD 1162, COMD 1200, COMD 2327, CDMG 2330 This is a basic course in advertising and graphic design that aims to challenge students to use both foundational skills and conceptual thinking to create innovative solutions. Through this course, students will learn how to communicate their ideas visually through art direction and verbally through copywriting. The coursework consists of project-based assignments that will take students from the initial concept to digital output. In the process, students will need to consider the target audience, product, and marketing objectives. The importance of professional execution, conceptual thinking, and presentation of ideas will also be emphasized. Furthermore, students will have the opportunity to collaborate in teams during the design and development process.

This is a foundation course in advertising and graphic design. 3 credits: 6 hrs (1 class 5 lab hrs). Pre-requisites: COMD 1162, COMD 1200, COMD 2327, CDMG 2330 This is a basic course in advertising and graphic design that aims to challenge students to use both foundational skills and conceptual thinking to create innovative solutions. Through this course, students will learn how to communicate their ideas visually through art direction and verbally through copywriting. The coursework consists of project-based assignments that will take students from the initial concept to digital output. In the process, students will need to consider the target audience, product, and marketing objectives. The importance of professional execution, conceptual thinking, and presentation of ideas will also be emphasized. Furthermore, students will have the opportunity to collaborate in teams during the design and development process.

This course introduces students to core concepts in the graphic communications field including typography, color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete three pages of their own ePortfolio web site. Lectures will provide students with a historical perspective of the graphic communications field as well as discussing current practices and future trends.

This course introduces students to core concepts in the graphic communications field including typography, color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete three pages of their own ePortfolio web site. Lectures will provide students with a historical perspective of the graphic communications field as well as discussing current practices and future trends.