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This course challenges students to integrate foundational design skills with conceptual thinking to develop creative solutions. Students explore art direction, copywriting, and visual storytelling through project-based assignments while considering the relationship between a brand, its target audience, and campaign objectives. Emphasis is placed on idea generation, design execution, and professional presentation.

This course challenges students to integrate foundational design skills with conceptual thinking to develop creative solutions. Students explore art direction, copywriting, and visual storytelling through project-based assignments while considering the relationship between a brand, its target audience, and campaign objectives. Emphasis is placed on idea generation, design execution, and professional presentation.

Introduces students to core technical concepts underlying all digital media. Students work with a variety of software, incorporating the scientific principles discussed during lecture, and explore pertinent industry resources. One field trip is an integral part of the course so students can witness firsthand professional work in an artistic or commercial setting.

Introduces students to core technical concepts underlying all digital media. Students work with a variety of software, incorporating the scientific principles discussed during lecture, and explore pertinent industry resources. One field trip is an integral part of the course so students can witness firsthand professional work in an artistic or commercial setting.

This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. Students develop basic skills in two-dimensional design, color, and content creation while employing the design process of research, sketching, and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.

This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. Students develop basic skills in two-dimensional design, color, and content creation while employing the design process of research, sketching, and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students are introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment.

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students are introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment.