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Basic con­cepts re­lated to the two fun­da­men­tal dig­i­tal graphic forms (raster and vec­tor graph­ics) and learn­ing best uses and prac­tices for each. This course cov­ers basic dig­i­tal imag­ing ter­mi­nol­ogy and tech­niques in­clud­ing size, res­o­lu­tion, color space, file el­e­ments, mea­sure­ments, file for­mats, and scan­ning soft­ware and hard­ware. Class pro­jects re­quire stu­dents to ex­plore the mean­ing of com­mu­ni­ca­tion through de­sign and how it cor­re­lates with client sat­is­fac­tion and tar­get au­di­ence. Stu­dents be­come pro­fi­cient with both raster and vec­tor ap­pli­ca­tions, such as Adobe Pho­to­shop and Adobe Il­lus­tra­tor.

Basic concepts related to the two fundamental digital graphic forms (raster and vector graphics) and learning best uses and practices for each. This course covers basic digital imaging terminology and techniques including size, resolution, color space, file elements, measurements, file formats, and scanning software and hardware. Class projects require students to explore the meaning of communication through design and how it correlates with client satisfaction and target audience. Students become proficient with both raster and vector applications, such as Adobe Photoshop and Adobe Illustrator.

In this course, stu­dents learn to re­fine their con­cep­tual think­ing, and the abil­ity to apply de­sign con­cepts across var­i­ous media chan­nels. This course chal­lenges stu­dents to think and strate­gi­cally apply cam­paign ideas. At this stage, stu­dents choose a media place­ment and in­cor­po­rate it into the so­lu­tion. The course also in­tro­duces the col­lab­o­ra­tive re­la­tion­ship be­tween Art Di­rec­tor and Copy­writer. Stu­dent teams brain­storm, de­velop copy, art di­rect and pitch ideas in teams. Stu­dents will ex­plore the di­a­logue be­tween prod­ucts and ser­vices and how to com­mu­ni­cate their ben­e­fits and fea­tures to the in­tended tar­get.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

This course in­tro­duces stu­dents to core con­cepts in the media field in­clud­ing color the­ory, de­sign and pro­duc­tion ter­mi­nol­ogy, re­pro­duc­tion processes, file for­mats and sub­strates. Lec­tures will pro­vide stu­dents with a his­tor­i­cal per­spec­tive of the media field as well as dis­cussing cur­rent prac­tices and fu­ture trends.

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.

Foun­da­tion course in ty­pog­ra­phy with em­pha­sis on using type for a mul­ti­ple of in­dus­try re­lated ap­pli­ca­tions rang­ing from print to in­ter­ac­tive. Stu­dents are in­tro­duced to prin­ci­ples of type de­sign and ter­mi­nol­ogy in­clud­ing: vari­a­tions of type struc­ture, anatomy, font usage, grid, lead­ing, kern­ing, track­ing and align­ment.

Foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students are introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment.

An in­tro­duc­tory course de­signed to ex­plore the basic tools, tech­niques and prin­ci­ples of draw­ing. The course also cov­ers pro­jec­tion sys­tems, plans, el­e­va­tions, sec­tions, oblique, iso­met­ric, one point per­spec­tive and two point per­spec­tive views. Stu­dents learn to fur­ther ren­der forms and tex­ture through analy­sis of light and shadow and by uti­liz­ing the 5-value sys­tem. (Avatar cour­tesy of Es­mer­alda En­saldo Clara)

An introductory course designed to explore the basic tools, techniques and principles of drawing. The course also covers projection systems, plans, elevations, sections, oblique, isometric, one point perspective and two point perspective views. Students learn to further render forms and texture through analysis of light and shadow and by utilizing the 5-value system. (Avatar courtesy of Esmeralda Ensaldo Clara)