COMD 2400 Spring 25
In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.
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Chapter 5: Media planning isn’t just about placing ads in the right channels; it’s abo […] See MoreComment on "Reading Assignment Chapther 6,7,8"
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1) Creative Block TechniquesOne way to overcome a creative block is by […] See MoreComment on "READING Assignment : Hey Whipple, Squeeze This – Chapters 4 & 5"
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TV and Radio and now also some of the streaming services which shows ads they have tight […] See MoreComment on "Reading Assignment Chapther 6,7,8"
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