Kevin A.B. Hutchinson’s Profile Student Toggle navigation

Stu­dents will learn ad­vanced tech­niques for de­sign, il­lus­tra­tion, and pro­duc­tion on the com­puter using vec­tor graph­ics. Stu­dents are ex­posed to pro­fes­sional tools using soft­ware such as Adobe Il­lus­tra­tor on the Mac­in­tosh op­er­at­ing sys­tem.

Students will learn advanced techniques for design, illustration, and production on the computer using vector graphics. Students are exposed to professional tools using software such as Adobe Illustrator on the Macintosh operating system.

In this course, stu­dents learn to re­fine their con­cep­tual think­ing, and the abil­ity to apply de­sign con­cepts across var­i­ous media chan­nels. This course chal­lenges stu­dents to think and strate­gi­cally apply cam­paign ideas. At this stage, stu­dents choose a media place­ment and in­cor­po­rate it into the so­lu­tion. The course also in­tro­duces the col­lab­o­ra­tive re­la­tion­ship be­tween Art Di­rec­tor and Copy­writer. Stu­dent teams brain­storm, de­velop copy, art di­rect and pitch ideas in teams. Stu­dents will ex­plore the di­a­logue be­tween prod­ucts and ser­vices and how to com­mu­ni­cate their ben­e­fits and fea­tures to the in­tended tar­get.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

Basic con­cepts re­lated to the two fun­da­men­tal dig­i­tal graphic forms (raster and vec­tor graph­ics) and learn­ing best uses and prac­tices for each. This course cov­ers basic dig­i­tal imag­ing ter­mi­nol­ogy and tech­niques in­clud­ing size, res­o­lu­tion, color space, file el­e­ments, mea­sure­ments, file for­mats, and scan­ning soft­ware and hard­ware. Class pro­jects re­quire stu­dents to ex­plore the mean­ing of com­mu­ni­ca­tion through de­sign and how it cor­re­lates with client sat­is­fac­tion and tar­get au­di­ence. Stu­dents be­come pro­fi­cient with both raster and vec­tor ap­pli­ca­tions, such as Adobe Pho­to­shop and Adobe Il­lus­tra­tor.

Basic concepts related to the two fundamental digital graphic forms (raster and vector graphics) and learning best uses and practices for each. This course covers basic digital imaging terminology and techniques including size, resolution, color space, file elements, measurements, file formats, and scanning software and hardware. Class projects require students to explore the meaning of communication through design and how it correlates with client satisfaction and target audience. Students become proficient with both raster and vector applications, such as Adobe Photoshop and Adobe Illustrator.

This course in­tro­duces stu­dents to core con­cepts in the graphic com­mu­ni­ca­tions field, in­clud­ing ty­pog­ra­phy, color the­ory, de­sign and pro­duc­tion ter­mi­nol­ogy, re­pro­duc­tion processes, file for­mats, and sub­strates. Dur­ing the se­mes­ter, stu­dents will com­plete three pages of their own ePort­fo­lio web­site. Lec­tures will pro­vide stu­dents with a his­tor­i­cal per­spec­tive of the graphic com­mu­ni­ca­tions field, as well as dis­cuss cur­rent prac­tices and fu­ture trends.

This course introduces students to core concepts in the graphic communications field, including typography, color theory, design and production terminology, reproduction processes, file formats, and substrates. During the semester, students will complete three pages of their own ePortfolio website. Lectures will provide students with a historical perspective of the graphic communications field, as well as discuss current practices and future trends.